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ETS has rebranded – here’s exactly why.
The new ETS Australia is here.
If you’ve visited our website or social media pages recently, you may have noticed that ETS looks a little different. That’s because we just launched our brand new look, complete with a new logo, colors, and tagline. But why did we do it? We want to take a second to share the reasons behind our rebrand, what it means for our clients, and how our new tagline reflects the values that guide us.
Over the many years we’ve been servicing our clients and their communities, ETS has grown extensively. We have expanded our national capabilities, developed our processes and IT automation, and solidified the values and principles that guide the way we operate. As we continue to mature, we simply felt as though it was time for a new look, one that reflects the company we’ve grown into, and the values we stand for.
We’ve been working on this rebrand for the past six months, and we’re so happy to show you what we’ve landed on.
Above, you’ll see our new logo and tagline. This logo is a perfect representation of this evolution. The four circular shapes that form the symbol were inspired by combining four P’s: Power, People, Progress, and Process; which we believe encapsulate ETS. Power symbolizes our ability to deliver reliable and effective services to our clients. People represent our belief in empowering not only our team members but also the communities we serve. Progress signifies our continuous pursuit of improvement and innovation in everything we do. And Process symbolizes the importance we place on efficient, streamlined, and high-quality work.
Our new tagline, “Empowering People,” speaks to our core values and reflects our commitment to empowering our team, clients, trades, and the wider community. At ETS, we believe that by empowering people, we can create positive change and make a meaningful impact in the world.
It’s not just a tagline for us, but a philosophy that guides everything we do.
We hope that our tagline will inspire others to join us in our mission to empower people and make a difference.
Lastly, we want to introduce you to our new website, which has been designed to provide you with a seamless experience and easy navigation. The website showcases our new brand values, the services we offer, and the industries we cater to. We hope that the new design and layout will make it easier for you to find the information you need and learn more about how we can help you achieve your goals. We encourage you to explore the website and let us know what you think.
This rebrand was a way for us to show our clients that ETS is not just a company that provides services – we’re a team of people who are passionate about what we do. We’re committed to delivering exceptional service with a human touch, and our new brand reflects that commitment.
We’re excited to see where this new chapter takes us and thank you for your continued support as we evolve and grow as a company.
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